Equinox
Complex Spa Manager and Ultraceuticals Brand Field Educator

●  Complex Spa manager responsible for two spa locations in the brand portfolio overseeing a staff of 15 LMTs and LEs.

●  Responsible for coaching and training of new Spa Desk Associates, LMTs, and LEs and implementing brand di- rectives and promotions. Trained 27 Spa and Desk staff in new booking system.

●  Responsible for maintaining sales goals up to $50,000 per month and sourcing products and back bar to budget.

●  Trained front desk staff at club to work with spa on re-booking clients, and help with spa desk work flow; ex.

Checking in guests and club members, spa appointment confirmations, and opening and closing procedures.

●  Drafted and updated SOPs within spa on opening, closing and tasks by job title. Created protocols to manage work flow of spa staff and streamlining processes for spa management.

●  Responsible for all client and member in-reach and out-reach. Manage hiring decisions, HR compliance, payroll, and accounting.

●  Spearheaded in-club events to promote the brand’s massage, facial, and waxing services to members including brand-sponsored events with brands like HydraFacial and luxury clean-beauty brand Epicutis.

●  One of two individuals selected for a Field Educator role to educate and train our teams of estheticians in the Ultraceuticals product line. Underwent special training provided by the skincare brand and their team in Australia.

Darcy Stockton Massage Therapy and Skincare New York, New York

• Creative Director and Lead Dual Licensed Massage Therapist and Esthetician August 2011-Present

• Founder responsible for gross revenue exceeding $350,000 annually and leading a team of up-to 7 LMTs, recep- tionist, assistant, and software developer.

• Created: brand image based on client ideation and utilizing merchandising practices; all treatment menus for mas- sage, facials, and custom spa add-ons; and, custom aromatherapy blends marketed along with treatments.

• Scaled business and increased gross revenue from 2019 to 2021 by 200% in a pandemic atmosphere. Moved prac- tice from one treatment room to 2-room wellness studio.

• Maintain a client base of over 3000 clients with a retention rate of 65% and a 95% five-star review rating across social media platforms (Google/Yelp/Facebook/ClassPass).

• Responsible for all retail product sourcing and buying. Sourced and curated an offering of indie beauty brands.

• Draft and update Employee Manuals, Training SOPs and protocols to follow for our therapists.

• Train all staff in treatment protocols and soft-skills to create a consistent client experience.

• Service and maintain client relationships with celebrity and VIP clientele.

• Manage hiring decisions, HR compliance, payroll, social media calendars, post-creation, and accounting.

• Perform up to 20 massages and facials per week alongside staff, and prepare soap notes and review.

• Oversee marketing program including: UX and Optimization practices on website to create lead generation via Google and Facebook Ads; SEO practices; and, networking with like-minded businesses.

• Implemented and provide creative direction for rebranding and viral social media campaigns resulting in an 80% increase of revenue from Q1 2017 to Q3 2017. The press campaign was featured in Martha Stuart, AOL News, Huffington Post, The Guardian UK, and Gothamist.

  Magnolia and Fig Rahway, New Jersey

  Owner November 2017-March 2020

• Founded wellness and lifestyle start-up focusing on therapeutic massage, energy-work, body-care, and yogic ther- apeutics.

• Curated product lines of cult beauty brands and jewelry offered in-store and online.

•  Responsible for sales projections, analytics, schedule management, staff hiring, accounting, and retail buying.

• Created bespoke spa service menu and services for The Watt Hotel in Rahway, New Jersey in conjunction with

  their hospitality consultant and parent-hotel group.

  Bliss New York, New York

  Licensed Massage Therapist March 2012- March 2013

• Performed a variety of curated massages, add-on enhancements, body wraps, and scrubs from luxury spa brand Elemis.

• Performed intake with clients, SOAP notes and Review.

• Responsible for sales recommendations to clients featuring brands from Bliss and Elemis.

  Darcy Stockton New York, New York

  Fashion Stylist/Market Editor/Fashion Assistant (Abridged) November 2003-May 2012 and January 2019-October 2019

• Fashion Stylist/Editor: Created visual concepts, fashion direction, and creative solutions. Collaborated with photogra- phers, creative directors, marketing team, art directors, and buyers for editorials, e-commerce sites, and advertise- ments. Responsible for all sourcing, balancing budgets up to $300,000 per project, and maintaining staff of up to 30 assistants and dressers. Fashion Editor for defunct magazine Let Them Eat Cake. Clients included Maybelline NY, TV Guide, Nylon Magazine, Surface Magazine, Alter- native Press, and Otte NY.

• Market Editor/Fashion Assistant: Managed sourcing of high-end fashion goods to specificity for shoots for freelance projects. Maintained relationships with fashion PR and sourcing of trends across the industry. Assisted top fashion stylists and editors with project coordination, sourcing, managing teams of assistants, and delegation to complete projects to deadline. Managed budgeting for freelance advertising projects, editorials, fashion shows, still and television advertisements. Responsible for all tracking and importing/exporting overseas. Clients included Saks Fifth Avenue, Bloomingdales, Vogue Italia, L’uomo Vogue, Rodale Publishing, Zink Magazine, Cannon Me- dia Group, A-4 Magazine, Nylon Magazine, Madris Magazine, Ocean Drive, TV Guide, Kenji Iishi, and Kenji Toma, China Vogue, Vogue US, Bergdorf Goodman, Bloomingdales, Nordstrom, Target, Lord & Taylor, Jeep.

  ● Full Portfolio: Available at itsdarcystockton.com.

  EDUCATION
  Christine Valmy International School Esthetics- Diploma

  Tristate College of Acupuncture

  Acupuncture BS/MS- BS coursework completed

  The Swedish Institute

  Massage Therapy- AOS

  FIDM/College of Alameda

  Fashion Design, AAS

  SKILLS
  Massage Therapy: Swedish, Prenatal and Perinatal (May 2011), Pediatric Massage (Sept 2015), Deep Tissue

  Massage, Trigger Point Therapy, Therapeutic Massage Techniques, K-Taping, Cupping, Foot Reflexology, Aromatherapy, Hot Stone Mas- sage, Esalen Massage (Esalen Institute, May 2011), Body Treatments (Scrubs, Wraps, Paraffin, Body Masks, Tanning), Upledger Craniosacral Therapy (Levels 1 and 2, 2016) Reiki (Level 1 Certified January 2011), Polarity APP Practitioner Program(Completed April 2013), Shiatsu, Acupressure, TuiNa, Amma, Teishin, Guasha, Cupping, Shen-Hammer Contemporary Pulse Diagnosis (2015), NYS Massage Therapy License Number: 27-0025451.

  Esthetics: General Esthetics, Skincare, Make-up, and Basic Waxing, Advanced Chemical Peels, Dermaplaning, HydraFacial Certified, Ultraceuticals Certified, NYS Esthetics License AEE-22-03306.

  Tech: G-Suite, Microsoft Outlook/Teams, Microsoft Office, QuickBooks, Engage/Sales Force, Slack, Square- space, Canva, Adobe Creative Suites, Yoast, Instagram, Facebook, basic coding, elementary web development, UX design, Figma, Sketch, writing for SEO-optimization practices.

  INTERESTS: Website design and coding, sewing, pattern drafting, draping, my dog Benny.